SAMSUNG GEAR

The mother and daughter relationship is a much-examined cultural phenomenon; if slamming doors at home was your favourite teenage pastime, you’re not alone. But has it ever occurred to you that you might be sharing the TV remote with the potential cofounder of your future startup business? Some mother and daughter duos are defying the clichés, rewriting the business and creativity rule books.

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The sound design for this video aimed at recreating the environments in which these women empowered their dreams everyday. Simplicity was the key but it was also fundamental to enhance the sound of certain elements for each group of mother and daughter. Some examples include the flag on the football team, the scissors and sewing machine for the fashion designers and  the sound of the vibrant  street market (recorded at camden town).